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This page describes how to create rewards in the Loyalty hub. These rewards can be used only in loyalty programs. To create rewards for legacy loyalty campaigns and referral campaigns, read the Create rewards page.
Rewards are items that loyalty members redeem by spending points. You can offer discount coupons, gift cards, or physical products. Go to Loyalty hub > Rewards and click Create reward.

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Rewards list

The Loyalty rewards section lists all rewards created in your project. Each reward appears as a row with the following columns:
  • Status: Shows whether the reward is Active, Inactive, or Draft.
  • Name: The name of the reward.
  • Type: The reward type: Digital or Material.
  • Reward: The name of the resource connected to this reward, such as a campaign or product.
  • Refundable: Shows whether points spent on this reward can be returned after a refund: Refundable or Non-refundable.
  • Created: The date and time the reward was created.
Use the search bar to find a reward by name. Use Add filter to narrow the list by Loyalty reward attributes.

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Create a reward

Prerequisite: Sources of rewardsBefore creating a reward, prepare the resources required for the selected reward type.Depending on the reward type, you may need:
  • A discount campaign for discount coupon rewards.
  • A gift cards campaign for gift card rewards.
  • A point wallet for points on loyalty card rewards.
  • A product or SKU for material rewards.
Start by entering a name in the Name reward field. If a required field is missing or settings are incompatible, you will see an Action required message. You can also Save draft and finish the setup later.
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Details

Choose the reward type and configure the reward.
Digital rewards issue a discount coupon or gift card to the member.Select the Digital reward type.
Issues a discount coupon from an existing discount campaign. In Discount campaign, select the campaign to issue coupons from.
Select Refundable to allow points spent on this reward to be returned after a refund.
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Spendings

Spending defines how much a reward will cost in points, which point wallet will be used, as well as it determines other conditions. Spendings are evaluated top to bottom. If a member doesn’t match the first spending configuration, Voucherify checks the next one in order until a spending is fulfilled. If no spending is fulfilled, the reward can’t be redeemed.
If a member’s wallet doesn’t have enough points, Voucherify doesn’t automatically try another point wallet. Add another spending to cover that case.
Use + Add spending to create additional spending configurations. Drag spendings to change their priority. You can add up to 10 spendings.Each spending configuration consists of the following steps.
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Spending name

Enter an internal name to identify the spending configuration.
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Tier (optional)

Use the Tier section to select which loyalty tiers the spending applies to (optional).Leave the Tiers field blank to apply the spending to all loyalty members.
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When (optional)

Use the When section to define conditions for the spending configuration (optional).Use Add rule to create conditions and Add brackets to group multiple conditions into logical expressions.Conditions are grouped by category.
Audience rules define member-based conditions:
  • Customer segment: Checks whether the customer belongs to a selected segment.
The following actions are available when configuring rules and brackets.
After adding a rule, use the three-dot menu next to the rule name to manage rule actions.Available rule actions:
  • Error message: Defines a custom validation message for the selected rule.
  • Edit rule: Updates the selected rule configuration.
  • Duplicate rule: Creates a copy of the selected rule.
  • Add next rule: Adds another rule after the selected rule.
  • Add next brackets: Adds a new bracket group after the selected rule.
  • Remove rule: Removes the selected rule from the spending configuration.
  • Surround with brackets: Groups the selected rule inside brackets.
Use the three-dot menu on the right side of the bracket group to manage bracket actions.Available bracket actions:
  • Add rule: Adds a new rule inside the selected bracket group.
  • Add next rule: Adds a new rule after the selected bracket group.
  • Add brackets: Adds a nested bracket group inside the selected bracket group.
  • Add next brackets: Adds a new bracket group after the selected bracket group.
  • Remove brackets and rules inside: Removes the selected bracket group together with all rules inside it.
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Then redeem from

Use the Then redeem from section to define which point wallet is used and how many points the redemption costs.Configure the following fields:
  • Point wallet: Selects the point wallet from which points are deducted when the reward is redeemed.
  • Points cost: The number of points required to redeem this reward.
If you want the reward to be redeemed with different point values from various point wallets in one loyalty program, add another spending.
A reward can be redeemed from point wallets that belong to one loyalty program. If you configure point wallets that belong to different loyalty programs, you won’t be able to assign the reward to a program.Also, if you assign the reward to a loyalty program, you won’t be able to configure spendings with point wallets from other programs.
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Timeframe

Define when the reward can be redeemed and when it is no longer available.
Time-related settings in timeframe configuration use the time zone configured in Project settings.

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Starts on

Define when the reward becomes active.Available options:
  • Creation: The reward becomes active immediately after it is created.
  • Specific date: The reward becomes active at a selected date and time.
When Specific date is selected, configure:
  • Date: Activation date.
  • Time: Activation time.

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Expires

Define when the reward stops being active, so it becomes unavailable for redemption.Available options:
  • Never: The reward doesn’t expire and it’s always available.
  • On specific date: The reward expires at a selected date and time. It is no longer available after this date.
When On specific date is selected, configure:
  • Date: Expiration date.
  • Time: Expiration time.

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Valid hours per day

By default the reward is available for redemption throughout all days of the week, all day long.Use + Add valid hours per day to limit when the reward can be redeemed during the week.When configuring valid hours, define:
  • Start time: Beginning of the valid time range.
  • Expiration time: End of the valid time range.
  • Days of the week: Days when the reward is active within the selected time range.
You can configure multiple valid hour ranges.
Happy hoursYou can use the Days of the week setting to set up a “happy hours” scenario, when members can redeem the reward for a lower point price.
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Metadata

Add custom attributes for tracking, optimizing, or experimenting.You can either:
  • Use an existing metadata schema.
  • Add unknown property: Metadata that isn’t defined and won’t be added to the schema.
  • Add to schema: Define new metadata schema. Once saved, reload the schema to use the new metadata.
Read Metadata to learn more about custom attributes.
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Summary

Review the reward configuration before saving.The summary page displays all configured sections:
  • Details
  • Spendings
  • Timeframe
  • Metadata
Use Go to step to return to a selected section and make changes before saving the reward.After reviewing the configuration:
  • Use Save draft to save the reward without activating it.
  • Use Save and activate to create and activate the reward.
Once saved, the reward is created. It is listed in the Rewards section in Loyalty hub in the Draft or Active state.

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Rewards in the loyalty designer

You can create, assign, and manage rewards directly from the loyalty program designer.

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Rewards section

The Rewards section in the designer displays all rewards currently assigned to the program. Each reward card shows:
  • Reward name and status
  • Reward type and configuration
  • Refundable status
  • Stock (starting number of available items)
  • Connected point wallet and point cost
Use the edit icon to open the reward configuration. Use the unassign icon to remove the reward from the program. Use the search icon to find rewards by name within the assigned rewards. Use + in the Rewards section header to assign an existing reward or create a new one. Creating a new reward opens a simplified builder where you can configure:
  • Reward name
  • Reward type and digital reward type
  • Connected campaign
  • Refundable status
  • Spending: point wallet and point cost
  • Stock
Select Advanced options to open the full reward builder with all configuration options, including spendings with conditions, time frame, and metadata.

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Building blocks panel

The Building blocks panel lists all rewards available in the loyalty program. The available rewards are the rewards that have spendings that use the point wallets assigned to the program. In the Rewards section of the panel, you can:
  • Browse all rewards and their status.
  • Search rewards by name using the search field.
  • Filter rewards by assignment status using the All, Not assigned, and Assigned tabs.
  • Assign or unassign a reward using the link icon.
  • Create a new reward using the + icon.
  • Edit a reward using the edit icon.
  • Delete a reward using the delete icon.
Creating a new reward using + opens the same simplified builder available in the Rewards section. Select Advanced options to open the full reward builder.

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Reward assignment

Use the Quick assign button to assign the reward to the loyalty program. The reward builder window will open, where you can edit the reward. Define the stock limit, which determines:
  • Unlimited stock (default): There is an unlimited number of rewards that members can redeem.
  • Stock limit: Members can redeem the defined number of rewards. Once depleted, members can’t redeem more rewards.

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Loyalty reward maintenance

In the Loyalty rewards list view, use the three-dot menu (⋮) on any reward to:
  • Activate or Deactivate the reward: The available action depends on the current status.
  • Assign to program: Connect the reward to a loyalty program.
  • Edit: Open the reward configuration.
  • Delete: Remove the reward permanently.
Select a reward to open its detail view. The detail view contains four tabs:
  • Dashboard: Shows the reward configuration details and the loyalty programs the reward is assigned to, along with their stock.
  • Spendings: Shows the spendings configured for the reward.
  • Activity: Shows a log of events related to the reward, including event name, event ID, group ID, description, and timestamp.
  • Metadata: Shows the metadata configured for the reward.
Use the edit icon or Activate/Deactivate button in the detail view header to edit or change the status of the reward. Rewards can be combined with the following features to build more advanced loyalty program flows.
Rewards are connected to point wallets through spendings. Learn how to create and manage point wallets used in reward spendings.
Learn how to configure earning rules that define when members earn points they can later spend on rewards.
Assign rewards directly to loyalty programs in the program Designer.The same reward can be reused across multiple programs.
Last modified on July 27, 2026