Loyalty program overview

The new loyalty program model defines how members earn, keep, and spend points through modular components. This new model introduces also the completely new v2/loyalties API. In the dashboard, you manage the loyalty model in a new section called Loyalty hub.

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New loyalty: Roadmap

The new loyalty program model – loyalty v2 – is rolled out over several phases.

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What changes in loyalty

The greatest change in the new loyalty program model is structural. It separates program setup into reusable components, headed by the support of multiple point wallets. In existing loyalty campaigns, most settings belong to one campaign. This makes each campaign more isolated. If you need a similar setup in another campaign, you often need to configure it again. Also, the members can earn points only on one card that’s governed by the campaign settings. In the new model, you connect components inside a loyalty program. This helps you reuse configuration, manage more complex setups, and create programs with many point wallets. Your loyalty program members can earn points on different loyalty cards whose behavior is defined by separate point wallets.

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How components work together

A loyalty program connects all components — point wallets, earning rules, rewards, tier structures, and benefits — into one customer experience. For definitions of each component, see Loyalty key concepts. A simplified structure looks like this:

• The loyalty program contains the full setup.
• Point wallets store and manage points the members earn on their loyalty cards.
• Earning rules decide when members earn points or benefits.
• Rewards define what members can redeem.
• Tier structures group members into levels.
• Benefits grant points, material objects, or digital incentives automatically.

This structure makes loyalty programs more flexible. Instead of building every rule directly inside one campaign, you create components and connect them where they are needed. For example, one program can use multiple point wallets. One reward can have different prices in different wallets. One tier can change earning limits or reward prices for members who qualify for it. For the simplified end-to-end flow of how points move through a program, see How it works in Loyalty key concepts.

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Differences from existing loyalty campaigns

The new loyalty program model expands what marketers can build compared with existing loyalty campaigns. Existing loyalty campaigns are more isolated. They use one point balance and keep most configuration inside one campaign. New loyalty programs use reusable components, multiple point wallets, wallet-specific reward prices, and more advanced tier behavior. Additionally, the new loyalty program model improves security and fraud prevention. For example, it offers guardrails like point spending and earning limits, earning rule trigger limits, reward purchase limits, and more. Detailed configuration options are covered in the dedicated feature articles.

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Program limits

Program limits define how large one loyalty program can be. Current limits:

• Up to 10 point wallets in one loyalty program
• Up to 100 rewards in one loyalty program
• Up to 100 earning rules in one loyalty program
• One tier structure in one loyalty program
• Up to 10 tier levels in one tier structure
• Up to 100,000 members in one loyalty program

These limits help you decide when to keep configuration in one program and when a separate program may be needed.

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Why use the new loyalty program model

The new model is useful when a program needs more flexibility than one point balance and one isolated campaign setup:

• Reusable configuration: Create components once and connect them where they are needed.
• Multiple point wallets: Manage different point balances or point currencies in one program.
• More control over points: Configure pending periods, expiration, earning limits, spending limits, refunds, and pay with points.
• Tier-specific behavior: Use tier mappings to adjust selected rules for different member levels.
• Larger program structures: Build complex loyalty setups without creating separate isolated campaigns for every variation.
• Improved experience: The new loyalty program model will be developed, while the legacy loyalty will be eventually sunset and only critical issues will be fixed.

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Support and feedback

We are continuously developing the new loyalty solution. If you need additional support, you miss a feature, or you want to share your feedback, please reach out! Contact Voucherify support or your Technical Account Manager.